ABOUT US 🚀

Hostelworld Group, the global hostel-focussed online booking platform, inspires adventurous minds to meet the world and come back with life-changing stories to tell. Our customers are not your average tourists, they crave cultural connection and unique experiences that we make possible by providing an unbeatable selection of hostels in unmissable locations – all in the palm of their hand.

It is the social nature and community feel of hostels and their environment, that enable travellers to embrace journeys of discovery, adventure and meaning. We have more than 13 million reviews across 17,800 hostels in more than 179 countries, making the brand the leading online hub for social travel. The website operates in 19 different languages and our mobile app in 13 languages.

Founded in 1999 and headquartered in Dublin, Hostelworld has a growing, high-calibre team of 230 people within Technology, Product, Global Markets, HR, Finance & Legal and Marketing Teams across our Dublin, London, Porto, Shanghai and Sydney offices. Hostelworld is listed on the London Stock Exchange and Dublin Euronext. You can read more about our story here.

LOCATION🌍

This role is based in Portugal. We have an office hub in Porto available for those who prefer a hybrid model where you can spend time with colleagues in-person. You will need to be able to commute to our office hub as required from time to time.

WHO YOU'LL WORK WITH 👨🏽‍🤝‍👨🏼

We are looking for an entrepreneurial-minded Social Media Manager to take the reins of Hostelworld’s social presence across our key channels. Working closely with our Content and SEO team, you’ll manage the messaging and engagement primarily on Instagram, although with some interplay with Facebook, TikTok, and X too. This role is perfect for someone who enjoys both thinking and doing—expect to be hands-on from day one, especially on Instagram.

We’re looking for someone who can highlight our expertise in hostel selection and locations while showcasing our unique social features for travellers. You'll also engage with our audience on key events, special holidays, and relevant topical issues. Your collaboration with the team will ensure that Hostelworld’s voice remains authentic, fun, and informative.

WHAT YOU'LL DO 👩‍💻

• Manage Social Presence: Run Hostelworld’s social media channels which currently include Instagram, Facebook, TikTok, and X.
• Content Collaboration: Work closely with the Content and SEO teams to align on messaging, strategy, and engagement.
• Hands-on Posting: Take over all social media posting responsibilities from the
• Content team, ensuring timely and relevant content.
• Scheduling & Tracking: Use Emplifi and StoryStream to schedule posts, track engagement, and identify new engagement opportunities.
• Engage & Grow: Roll up your sleeves to directly engage with our audiences and grow our social media presence.
• Video & Content Creation: Utilise your skills in content creation, especially video, to create compelling posts that resonate with our audience. 
• Special Projects: Work on exciting initiatives like hostel giveaways, and research emerging travel content trends to keep us ahead of the curve.
• Leverage AI: Use AI tools to discover noteworthy travel events and collaborate with micro-influencers through Instagram.

WHAT CONTENT YOU’LL SHARE

• Topical Event Posts: "Have a good Topical/Special event day in X country" posts, celebrating global events and special days.
• Location Spotlights: Highlight specific travel destinations, showcasing our hostel offerings. 
• Hostel Giveaways: Engage our audience with Instagram-specific giveaway posts.
• Sale/Event Posts: Promote sales, events, and other key activities.
• Hostel-Focused Videos: Create and share videos that highlight hostels and travel experiences.
• Newsjacking: Capitalize on trending topics to boost engagement.
• Social Success Stories: Share Hostelworld social success stories and remind followers about our unique functionalities.
• Sustainability Posts: Promote our commitment to sustainability and
  responsible travel.

WHAT WE’RE LOOKING FOR 👀

• Experience in managing social media channels, particularly Instagram.
• Familiarity with Facebook, TikTok, and X is a plus.
• A thinker and do-er, ready to take charge and drive our social media strategy.
• Strong content creation skills. Experience with video capture/editing, very beneficial.
• Ability to align social media activities with overall brand messaging.
• Comfortable working in a fully remote, fast-paced environment.

WHAT WE OFFER 💯

• Competitive salary & benefits 
• Enhanced annual leave plus 3 Wellbeing Days per year 
• Paid family leave (maternity, paternity, surrogacy & adoption) 
• Agile working (plus a Working from Abroad Policy!) 
• Support for your ongoing growth & development 
• Inclusive people policies (sickness, menopause, compassionate and fertility leave) 
• A chance to give back to your local community with 5 paid volunteering days

OUR BEHAVIOURS 🏆

• Grow others - We fundamentally believe that investing in growing others benefits everyone, whether it's helping them develop hard or soft skills. We want learning and growing to be part of our DNA to help makes us a better team, together.
• Master it - We are obsessed with our area of expertise and enjoy developing our skills. We rarely take things at face value; we investigate, interrogate, and always look for ‘the why,’ and wherever possible, we use data to find the best solution.
• Collaborate - We are in it together, for the tough stuff and the celebrations too. To achieve the best results, we need expertise from all areas of the organisation, and we wholeheartedly welcome diverse thinking.
• Adapt - We work fluidly, adapting to new information and the evolving environment while staying committed to our goals. Innovation and experimentation fuel our projects and we’re never afraid to pivot.
• Deliver - Our focus is always on the end result; we value outcomes over activity. We collaborate to deliver work at speed without dropping any of our other behaviours.

We believe in talented and diverse teams that reflect the diversity of our customers and the communities in which we operate. Everyone brings different perspectives and experiences. We lay out the above requirements to guide applicants to the experiences that we believe will allow you to be successful in the role. If you don’t meet them all, please consider applying if you think you can still perform the role as described.